Pablo Maffezini
Designer, Art Director, VJ
Pablo Maffezini, aka Cope Sans, is a graphic designer and creative director. His practice combines an academic understanding of visual systems with the DIY ethos of punk, embracing speed prototyping, self-coded software, and interdisciplinary collaborations. 

With over 20 years of experience across the music industry, technology, and the broader cultural sector, including his role as Design Director at agencies R/GA, DotDotDash, Auto-Tune and StinkStudio, Pablo approaches each design solution as a chance to evolve. 

His brand identities and creative campaigns pulsate with dynamism, integrating influences from the principles of sound and movement to create ever-evolving visual universes—a reexploration of his background as a VJ and electronic artist. 

A self-directed learner, his interest in experimentation drives an iterative approach to design. A continuous process that deepens his connection with the discipline, enabling collaborations with clients like Nike, Riot Games, Auto-Tune, ESPN, or Samsung with projects that reflect and shape contemporary cultural trends.

Currently based in Berlin and working independently worldwide, he is the Creative Director at RĂ´.

Principles
P1: Experimental Making
P2: Anima Identity Building
P3: Self-Learning Ethos 
P4: Cultural Circulation
P1: Experimental Making
Pablo's design philosophy revolves around the concept of "making" rather than merely focusing on the final result. He embraces iterative design processes that involve continuous experimentation and feedback loops. By exploring new inputs and unconventional approaches to his visual direction, he channels punk's DIY, rebellious spirit, encouraging a non-traditional, boundary-pushing approach to his work. 
Case: RO Techno Bar — TouchDesigner brand engine.
This identity was discovered through making, not drafted in static files. We sketched inside a custom TouchDesigner patch, stress-testing type scales, motion behaviours and noise fields in fast feedback loops. The visual rules that survived those experiments became the brand language—and the patch itself turned into production templates for flyers and screen content. By turning experimentation into a tool, we reduced hand-offs, embraced glitches as style, and kept nightly variations consistent. That’s precisely the point of Experimental Making: build to think, then ship from the same environment.
P2: Anima-Identity Building
His design identities embody a sense of "anima," bringing life and energy to visual elements through dynamic integration. By blending graphics with inputs coming from sound and movement, Pablo creates multi-dimensional engagement with his work. This conceptual framework reflects his background as a VJ, where the interplay of visuals and music informs his understanding of design as an alive entity.
Case: Vibe Studio — Kinetic identity.
In a fast-moving world, Vibe needed a symbol of adaptability and individuality. We built the identity as a set of behaviours—fluid shapes and kinetic forms that stretch, compress and settle with a clear motion grammar. Those behaviours are parametric: they can be driven by audio amplitude, camera/cursor movement, or timeline cues, so the logo adapts to its environment while still maintaining its distinctive voice.
P3: Self-Learning Ethos 
Pablo thrives on a self-taught, self-driven methodology, viewing every design challenge as an opportunity for growth. This perspective fosters a continuous exploration of new ideas, enabling him to ensure alignment between his vision, client expectations, and the ever-evolving digital landscape, keeping him at the forefront of the industry. 
Case: Nike AirImagination — Build → Learn → Ship.
What began as a pitch evolved into a project. Between Sep–Nov 2024 I joined Dotdotdash to shape the pitch, then carried those learnings into build for Air Max Day 2025. I taught myself text-to-image prompting to simulate app-quality outputs, and used Spline to prototype a dynamic, interactive UI. That loop—learn fast, prototype, ship—is my Self-Learning Ethos.
P4: Cultural Circulation
His work serves as a mirror of societal trends, reflecting the interconnectedness of design and culture. With extensive experience in the electronic arts and cultural industries, Pablo quickly transforms ideas into tangible concepts, a key element for the hyper-contemporary digital environments where his work circulates. 
Case: Antares Auto-Tune — Kinetic key visuals.
I created a TouchDesigner kinetic key-visual system for the Auto-Tune suite (the industry standard for vocal pitch correction): one behavior per plugin with unique palettes inside the brand. Motions act as sonic metaphors—snap, glide, vibrato, formant warp—so graphics feel performed, not placed. It’s my electronic-arts lens applied outside club contexts, turning vocal-processing culture into a motion language for product pages, tutorials, and social.