Icons
LOGO DESIGN + VISUAL IDENTITY — 2025
Curating the finest global brands.
Icons is a premium retail concept that brings together some of the most influential global spirits and lifestyle brands under one roof. Working directly with their internal team, I was invited to craft a new visual identity that could express their unique positioning: singular, elevated, and bold.
The logo was designed around a simple yet powerful idea — "the 1". At its core lies a typographic gesture that reinterprets the number one as an icon in itself: a modular, minimal shape that also acts as the initial "i". This fusion creates a mark that is both abstract and direct, emblematic and legible.
Every part of the identity stems from this concept of singularity — from the strict grid system and custom wordmark to the restrained color palette based on copper and off-black tones. Together, they establish a bold, ownable visual system meant to stand out in both digital and physical retail environments.