LA CARNICERIA
LOGO + ID - 2015
La Carnicería is a parrilla and smokehouse in Buenos Aires. The brief was to update their identity without losing the rustic spirit of Argentine asado. Inspired by hand‑painted signs and butchers’ marks, we developed a logotype and icon set that fuses classic typographic flourishes with minimal illustrations of knives and cuts. The result feels both old‑world and modern, reflecting the restaurant’s approach to traditional cooking in a contemporary setting.
