Nike AirImagination
FROM PITCH TO LAUNCH 路 MADE AT DOTDOTDASH 路 2024
Between September and November 2024, I joined dotdotdash to work on the pitch, and later the development, of AirImagination, Nike鈥檚 generative AI platform unveiled during Air Max Day.
From initial concept to delivery, I led the design of the platform and directed the visual language of the user-generated content, building a bespoke AI pipeline to generate dreamlike imagery from text prompts.
Working closely with Nike and an interdisciplinary team, we developed a digital experience that redefines how people interact with the brand through creativity, play and co-creation.
Grateful to have contributed to a project where imagination becomes interface.
Agency: dotdotdash 路 Client: Nike 路 Role: Senior Visual Designer (freelance) 路 Featured on Trend Hunter