NIKE BOCA
ID — 2019
As Design Director at R/GA, I developed the visual identity for the launch of Boca Juniors’ 2019 Nike team kit — a campaign rooted in the symbolism of the club and its supporters.
We created a dynamic system inspired by the visual language of the hinchada: flags, stars, drums, and other iconic elements seen in La Bombonera. These symbols — deeply embedded in Boca’s culture — were abstracted into bold, animated assets that brought the spirit of the stands into digital and retail spaces.
A celebration of Boca’s identity, channelled through its most powerful voice: the fans.