NIKE MARATHON
SANTIAGO DE CHILE
LOGO LOCKUPĀ ā€” 2020
While serving as Design Director at R/GA, I was commissioned by Nike to design the official lockup for the MaratĆ³n de Santiago. This annual race is hosted in Santiago, the capital and largest city of Chile.
We turned to Chileā€™s Indigenous heritage for inspiration. The Mapuche, Indigenous people of southā€‘central Chile, are celebrated for their sophisticated textiles and metalwork. We distilled these symbols into a modern graphic language that conveys endurance and unity, then applied it to the race lockup and a custom wordmark for ā€œSantiago.ā€ The result is an identity system that links the event to its place and cultural roots, while feeling fresh and contemporary.