NOD Studio
NAMING + LOGO DESIGN + VISUAL IDENTITY · 2026
NOD Studio is a boutique fitness studio and wellness social club in Santiago, Chile: indoor cycling, HIIT and strength classes, a fuel bar and, above all, a community that trains together. The challenge was to name and shape a brand that feels exclusive without shouting, a place you recognise from the inside.
The name works on two levels: a node, the point where a network connects, and a nod, the small gesture of recognition between people who belong. The sign is “nod” in lowercase, turned and stacked into a single block that reads like a seal: hermetic at first sight, obvious once someone explains it, and that explanation is the mechanic of belonging. Every curve, corner and terminal is measured in units of the stroke, so the system can grow without losing its shape.
Colour is built around one green with company: four greens carry the brand, bone and graphite hold it, mauve steps in when the green is not enough and copper is only an accent. Archivo sets the voice and Spline Sans Mono turns every class into data, while motion-blurred, backlit photography and fine-line micrographics complete a system designed to expand city by city, each new studio a new node: NOD · SCL, NOD · BUE, NOD · LIM.