PATAGONIA OCTUBRE FEST
PACKAGING
During my time as Design Director at R/GA, I led the visual design for Patagonia’s Octubrefest — a limited-edition lager can created to celebrate Oktoberfest’s Bavarian heritage through a distinctly southern, Patagonian lens.
We crafted a visual system that mixes heritage-style badges and line illustrations with modern typography, bringing a local reinterpretation to a global tradition. The black and gold palette evokes warmth, craft, and celebration — blending Alpine references with a sense of Argentine landscape and character.
