SAY HUEQUE
LOGO + UI DESIGN - 2020
Say Hueque is a boutique travel company offering tailor-made trips across Argentina and South America, with a strong focus on local culture and immersive experiences.
I was commissioned to redesign the brand’s logo and website, bringing a renewed sense of identity to match the care and detail they put into every journey.
Inspired by the Mapuche origin of the name, I designed an isologo built from native pattern logic, forming a stylized “S” that also evokes land, paths, and movement — a subtle nod to the territory the brand invites you to explore.
A grounded, elemental identity — made for those who travel with intention.