YOUTOPIA
WELLNESS CO.
ID — 2020
I spent four years as Design Director at Youtopia, leading the creative development of the brand across both its digital platform and physical spaces.
Youtopia was born as a space to reconnect body, mind, and spirit. Together with an internal team of visual designers, writers, motion artists, and developers, and in close collaboration with the management team, we created an identity system that shaped every aspect of the brand — from merchandising to product launches, from on-demand content to the spatial design of its locations in Santiago.
We designed a brand that feels calm, grounded, and intentional, without falling into wellness clichés — a visual language built on balance, geometry, and softness, crafted to support daily practice.
More than a logo, it became a living ecosystem — one that lives through its clubs, its platform, its voice, and its community.