YPF VENTURES
LOGO + ID - 2019
While working as Design Director at R/GA, I led the creation of the visual identity for YPF Ventures, the corporate venture arm of Argentina’s national energy company.
Launched in 2019 to invest in energy and cleantech innovation, YPF Ventures required a brand that could resonate with startups, investors, and institutional audiences alike — bridging the world of legacy energy with the agility of emerging technologies.
The concept behind the identity was built on the principle of efficiency. We developed a dual-mode system: dark mode for digital, referencing energy savings on screen-based devices, and light mode for print, designed to reduce ink consumption. Every visual decision — from typography to layout — followed that logic of conscious reduction.
The result is a brand that feels precise, adaptable, and intentional, reflecting both the trust of its origin and the forward motion of its mission.
