2023 · LOGO DESIGN · VISUAL IDENTITY
Bermuda Lab
We turned the merger of three companies into one brand: a rounded B made of three interlocking pieces, one for each founding partner.
Bermuda Lab emerges from the merger of three forward‑thinking companies into a single creative technology hub. Each partner brought its own culture and expertise, and the challenge was to create a unified identity that honoured their legacies while signalling a bold, collective future.
The solution centres on a morphing emblem that takes the form of a rounded “B”, built from three interlocking shapes. Each segment represents one of the founding companies, visually conveying how their strengths converge to form something greater. This modular logic continues in the custom wordmark, where each letter feels like a piece of a larger system.
Colour plays a key role: a vibrant, ever‑shifting gradient flows across the mark and type, reminiscent of molten glass or a lava lamp. This effect symbolises continual transformation and the fluid exchange of ideas that defines Bermuda Lab’s approach to innovation. The result is a brand system that feels both digital and organic, a perfect metaphor for a lab where creativity, technology and collaboration are in constant, dynamic fusion
