2023 · WORDMARK DESIGN
MADE AT DOTDOTDASH
Gather
I drew a handcrafted wordmark with lines of varying width, so the name moves like a path and still feels warm and simple.

Gather is a digital platform designed to bring people together through community, rituals, and shared experiences. Developed by the team at Gather, the platform needed a brand identity that could communicate movement, connection, and care.
I collaborated with the design team at dotdotdash as a freelance designer on Gather’s wordmark. Our goal was to create a wordmark that embodied the values of guidance, intention, and flow.
The final result is a handcrafted mark rooted in geometry and rhythm, formed from lines of varying width, it suggests motion and pathfinding, while remaining approachable and modern. The custom letterforms strike a balance between softness and structure, reflecting the human warmth and clarity that define Gather’s mission.
Gather app icon with the g mark on a light background
Gather handcrafted wordmark in dark green on light grey
Gather wordmark in white on black
Gather tagline on green: The place where you and your community gather
Aerial photo of a roundabout with the Gather g mark and green map graphics
Gather app screens for car sharing, payments and bookings
Gather color palette in olive, yellow, green, pink and red
Gather app icon next to an oversized g in a warm gradient
Gather brand board with app screens, photos and the line about a car and people app for families
Next project → Youtopia