PERFORMANCE
BY YOUTOPIA
IDENTITY EXTENSION — 2022
As Design Director at Youtopia, I created the brand’s original identity — a system rooted in serenity, balance, and introspection.
For Performance, its training-focused vertical, we reworked that language to reflect something more physical and urgent. The typography feels heavy, as if saturated with ink, leaving behind a visceral imprint, a mark of pressure and force. Hand-drawn elements, spray textures, and photocopy-style photography reinforce this raw energy — unpolished, fast, and intensely human.
A stripped-down offshoot of the original brand — built not for stillness, but for motion.
